Words matter, too, when it comes to real estate listings.
By Sarah Yang
While it might not be possible to transform your Spanish Colonial Revival-style home into a Craftsman-style one, the other findings can be a guide for any renovation projects you decide to undertake before putting your home on the market. For example, the terms “subway tile,” “pendant light,” “heated floors,” and “granite” were also found to be popular listing terms. The team saw that compared to the term “new carpet,” listings with “hardwood floors” sold for two percent more than the expected value.
To optimize your home’s listing description, the experts at Zillow have a few extra tips in addition to highlighting desirable amenities and design styles. They recommend keeping location in mind when calling out certain terms; for example, in colder climates heated floors are more important, while outdoor kitchens might be more prevalent and sought-after in warmer climates. You can also use flattering adjectives—words like “luxurious” and “captivating” can add 5-8 percent more to your home’s value. They’ve also found that words with longer descriptions sell for more as well. You’ll want to work with your real estate agent, who should be an expert in the local area and know what kind of language will attract buyers.
Below, take a look at the top listing keywords from the analysis and its effects—what percent it can sell above the expected price and how much faster:
- Barn Door: 13.4%; 57 days
- Shaker Cabinet: 9.6%; 45 days
- Farmhouse Sink: 7.9%; 58 days
- Subway Tile: 6.9%; 63 days
- Quartz: 6%; 50 days
- Craftsman: 5.4%; 14 days
- Exposed Brick: 4.9%; 36 days
- Pendant Light: 4.6%; 48 days
- Frameless Shower: 4.6%; 38 days
- Heated Floors: 4.3%; 28 days
- Stainless Steel: 4.2%; 42 days
- Granite: 4.1%; 38 days
- Backsplash: 4.1%; 46 days
- Tankless Water Heater: 4%; 43 days
- Outdoor Kitchen: 3.7%; 19 days